Website design is a field that is always changing and staying up to date with the latest trends can help your business thrive and set you apart from other companies in the same area. Make a good impression on the customers of tomorrow by making sure your website is ready by 2017, by taking a look at the latest website trends that will set the foundation for website design in 2017.
Mobile First Approach
Mobile devices are known to be the primary device for surfing the web, because of that brands have realized that it is crucial to have a site that can deliver clear and precise content on a smaller screen. In 2017, there will be more emphasis on creating a site for a mobile device first and then expand it to fit bigger screened devices.
Importance of Original Imagery
Design trends are making a lot of sites look and operate in similar ways. Brands will need to find a way to make themselves different than other competitors, and one way to do that is to use their imagery. Consumers seek trustworthiness from brands and stock imagery of business men. Only smiling and shaking hands won’t work anymore.
Large and Bold Typography
Prominence will be placed on typography for making a statement on your site, where bigger and bold type will be used as the primary focus. Using typography will help play a more important role in separating a brand from different competitors and to bring life to your website.
Long Scrolling Intuitive
With a vast amount of different screen sizes that are available to users, designers have adopted the use of the long scrolling intuitive which is seen to be most likely more functional on mobile devices. Long scrolling intuitive makes it easier to navigate, and it eliminates the extra clicks that are necessary to reveal content.
A website’s primary goal is to connect companies with their consumers. Dynamic storytelling is an excellent way to communicate with customers through the use of graphics, text, and video. This helps consumers have a better perception of your brand and the people behind it. Giving customers a brief history behind a brand adds a lot of dimension and depth and helps you separate your brand from other competitors.