If you want to improve your site’s performance on the search engines, you need plenty of high content to do it. Are you at a loss when it comes to generating the content that will deliver the SEO results you’re looking for? These basic strategies will help you craft content that performs better and makes your website easier to find.
1. Vary Your Keywords
You’ll get better mileage out of the content you create if you target a range of relevant keywords instead of focusing exclusively on a single phrase. Repetitive content that uses the same keyword over and over again is uninteresting to the reader – and what’s worse, it negatively impacts your search engine ranking when you veer into spam territory. The same keyword should never be used more than three times in a short (< 500 word) content piece.
Prioritize your keywords when you’re positioning them in your content. The most relevant keywords need to come first. Primary keywords that are strongly relevant to your niche should be inserted as early as possible, ideally within the first 50 words.
2. Pay Attention To Analytics
Unless you’re looking at how your content performs, it’s difficult to improve the new content you create in the future. Good tools can show you how different keywords are rising and falling in popularity, but you can learn much more by examining your current performance. Some of the areas that can be explored include:
- Social media mentions
- Brand mentions
- Keyword performance
- Inbound link performance
A robust analytical suite will allow you to study both your content and your audience in depth. Tailor your future efforts to capitalize on advantages or shore up weak spots.
3. Understand How Sites Are Ranked
In an ideal world, there wouldn’t be any uncertainty about why a given search result winds up placed higher than another one on the results page. The real world is far from ideal, though, and a vast number of different factors influence the way your site performs. Besides familiarizing yourself with the basic tried-and-true strategies which always apply for good search engine performance, you need to devote some time to keeping your knowledge current.
The major players in the online marketing world – Facebook, YouTube, and especially Google – regularly refine the way they handle search queries and rank results which most often takes the form of updating or replacing their ranking algorithms. New algorithms tend to boost the value of some marketing techniques and reduce the effectiveness of others. Search for the latest news on search algorithms to make sure your strategies are up-to-date.
4. Stay Patient
You can’t lose sight of the fact that SEO is a long-term process. Boosting your content creation schedule won’t deliver an overnight improvement in your search rankings; it can easily take a month or more to see any permanent increase in your site’s performance. For real results, you can expect to wait even longer – roughly six months.
Commit yourself to the long game when you start producing SEO content. You’ll need to generate a steady stream of worthwhile content, even though it doesn’t seem to have any immediate impact. Social attention and visitor traffic will accumulate over time, amplifying the effects of your good work further down the road.
Content that gets shared by its readers is tremendously powerful for SEO purposes. Sharing raises your visibility, draws in new visitors, and broadens your audience. You should make sure that every content piece you publish is strongly linked to your site as well as any other relevant, trustworthy sources.
Shareable content encourages first-time visitors to explore your site in greater depth. It’s a terrific way to start building a long-term relationship between your audience and your brand.
Creating great SEO content is about more than just sprinkling keywords around your website. You also need to make sure that your content is attractive to visitors, relevant to your niche, and easy to share. While it’s important to put your audience first – especially if you want long-term results – you should think about your SEO concerns whenever you compose new content.