Internet marketing is a huge industry; there is a lot of jargon that you will encounter, and people within the sector will make the most of these terms.
Today, we will go over some basic internet marketing (IM) terminology as well as the answers to our top seven most commonly asked SEO questions from our business clients.
Search-Engine Optimization Jargon
Setting up a website, WordPress, cloud-storage, optimization, and SEO. These words are some of the jargon that you will need to understand if you want to learn how to do proper ‘Search Engine Optimization’ to market your business online.
It may seem difficult at first, but don’t lose hope because it is easy to learn. Let’s focus on the most important term in IM; SEO stands for Search Engine Optimization, which is pretty straight forward.
Now let’s breakdown this marketing buzzword and get to know why business owners are going crazy over SEO.
What Is SEO?
SEO stands for Search Engine Optimization. If you want to search for something online, what do you use? A search engine, right? So basically you need to put your blog or online business in the number one spot for search engines like Google, Bing, Yahoo, DuckDuckGo, etc.
How Does It Work?
When you search “dog training Phoenix” in Google, your instincts will tell you to click the first result because that’s the first thing that you see after you type your search term. So basically, you want to be in that number one position so your customer will see your product or the service that you provide.
Did you know that there’s a huge gap of clicks between the first and second position in Google’s search result? This is because most people think, or believe, that the first position is the most accurate, relevant, and helpful.
What is SEO writing?
You’ve heard some people talking about SEO articles. This type of article is targeted to specific keywords that you want to be found for. Business owners are afraid that the quality of a piece of content will suffer if they focus on SEO.
With recent updates by Google, SEO writers use fewer keywords in their articles. Writers are balancing the keywords and make the pieces look more natural while still focusing on proper optimization.
How To Get Optimized Copy?
Many website platforms today offer a user-friendly interface so you can edit the site. Before, things were bit complicated because website platforms only had manual editing of code and could cause website downtime which affects user experience.
When Will I See The Results?
There’s no sugar coating, for you to reach the number one position in Google, it will take a lot of time and effort. Gone are the days where you can rank a new website within 24 hours or even a week. Most of the time, it will take 3-6 months before you see good results.
Some websites can still rank within a month. Just make sure your expectations are reasonable.
How To Check If SEO Is Working?
You can analyze the amount of user traffic to your website by using Google Analytics. It is a free tool provided by Google; it collects your site data like visitors per day, where your traffic is coming from and which search terms people are using to find your website.
If you see a lot of search terms related to the keyword that you are targeting, it means that your SEO is working, and you need to be consistent with what you are doing.
How Often Do I Need To Do SEO?
The amount of search engine optimization required will depend on the business you are in and your competition. If your business is in a competitive niche, then you need to work almost every day and try to get as many links as possible and add more content to your website. But if it is an easier niche, you may only need a few quality links with less content on your site.
SEO is fun and challenging. It is quite complicated, but it feels great when you see the results. The seven questions above are asked by business owners who don’t have any idea about SEO.
If you want to get more clients, you need to establish yourself as an authority in your market, sell your strengths and showcase your skill to impress potential customers and business partners.