To stay ahead of the property management game you need to incorporate the latest and greatest resources. In the digital age, that means having a robust online presence. Many of your clients probably came to you via word of mouth, but there are many more potential clients out there using search engines to find services for managing their properties. To bring in, even more, clients, make it easier for them to find you online by following these SEO techniques for your property management website.
1. Know the Right Keywords
The best way to bring customers to you and expand your business is to leave them a trail to find you. In this case, the breadcrumbs you will be leaving are keywords. Research the keywords that drive customers to your business and incorporate them into your website. Every page on your site from the homepage to the blog posts needs to include the keywords that prospective clients are searching for. You can use Google’s Keyword Tool to identify the words and phrases that lead to high search volume and add them to your text, headings and photo captions.
2. Keep it Local
When people are searching for a service to manage their rental properties, they always start their searches locally. Using local keywords in your website can, therefore, be very helpful. Consider phrases such as “Phoenix rental property management” or “property management in Phoenix”. You can also enhance your local SEO by creating ‘places’ pages on the most popular search engines like Bing and Google. You need to include the address of your business and be sure to claim your listing so it cannot be listed elsewhere by another party.
3. Stay Consistent
Search engines like consistency, so it is essential to make sure that information about your business is the same everywhere it is listed. When the search engines comb the Internet, this makes it easier. You want your information to be listed on your homepage the same as it shows up on other sites in the search engine results pages. When you are consistent, the search engines can easily verify that you are the same company, which improves your position on search engine results pages.
4. Get Other Sites To Link To You
By adding links to your pages, you can increase your search engine ranking. Be sure your links are relevant to the property management industry, authoritative and not just for the sake of linking. Connect with companies that can promote your work. Be aware that search engines like Google do not like random and irrelevant links. These type of links can harm your ranking. Add your company to online directories too. The more quality links that you have, the more traffic you will get to your site, making you look respectable to the search engines and potential clients.
5. Be Sociable
Social media connections are not SEO, but they do work well together. Social media platforms empower you to share your website with a large audience and get more followers. The more followers you have, the more people will visit your site which improves search engine rankings. When you create your social media pages, be sure that your business information is consistent with all that is provided on your website and local listings.
6. Go One Step Further
Keep your site fresh by adding new content. You don’t want visitors to think your site is outdated or stale because you haven’t added any new content recently. The new content adds new keywords. Don’t just edit your site, post fresh content on a regular basis. Adding a blog and other documents that people can download or use is a great way to deliver new information. Plus, adding fresh content means you can add more keywords, and you will likely appear in search results for these additional keywords.
Take time to learn SEO and understand how it relates to your property management website as this will assist you to keep your site fresh and, most importantly, bring you new clients. The more you analyze your results, the more effective changes you can make to boost your rankings and traffic. Make use of tools such as Google Analytics to better understand your website and the impression it is building online.