Search engine optimization (SEO) can be a bit of a dark art as our friends at Google never really tell us what is in their algorithm. They like to drop vague hints as to how it determines where sites should be ranked for specific keywords but never really tell us. SEO companies, such as Coronation Internet Marketing, can guess using this info or use test sites in order to test to see what works and what doesn’t. We then like to use what we have discovered to help our clients and ourselves.
There are hundreds, if not thousands, of changes we thought Google had made to their algorithm but hadn’t over the years. Recently Moz did a video on their blog which outlined some of these that we thought were made but never were.
From Google’s interpretation of rel=”canonical” to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today’s Whiteboard Friday, Rand details six of those areas. Let us know where you think things are going in the comments!
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The details of what they discovered in regards to SEO
- They can’t prove that links from on-topic websites matter more. If there is a bias, it’s likely very small.
- Relevant anchor text is still far more important than generic. We have seen this too. So if your site is about “blue one armed widgets”, it still helps to have some anchor text with that phrase. But the trick is to not overdue it or feel the wrath of the Penguin.
- 301 redirects are still better than 302 redirects.
- Social signals have little to no effect on rankings. This is likely due to the fact that it can be easily manipulated.