Leveraging the power of social media is a great way to build a brand because it serves as a direct line to your target audience and communicates with them in real-time. When done correctly, brand storytelling allows marketers to build a brand personality and associate emotion with a brand to create a personal connection with consumers. To tell the story behind a brand, marketers are interested in leveraging the convergence of programmatic advertising and content creation, all due to the prevalence of social media today. We present you with ways to create your social brand narrative and build an [...]
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