About Nick Rojas

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So far Nick Rojas has created 3 blog entries.

Which Social Media Strategy is Right for Your Franchise?

Social media is an enormous part of business growth. At the same time, franchise social media is on its own level regarding strategy. It requires balancing franchise-wide cohesion and brand recognition with the flexibility for each franchise to connect with its customer base. According to 2016 studies, most franchises just don’t know how to handle social media strategy. For instance, the majority of franchise social media presence suffered from issues such as poor content maintenance, lack of consistent keywords, lack of customer interaction, and brand inconsistencies across multiple franchise locations. Having a cohesive social media strategy and sticking to it [...]

5 Hacks to use Social Selling to Push Buyers Down your Sales Funnel

Jump starting a sales funnel provides a challenge even to established businesses. People are no longer responsive to traditional advertising and instead, demand content. Digital marketing and content marketing especially have given people the desire for strong brand presence. Consumers want to see why your brand is high quality; not just take an advertisement's word for granted. It’s your job to negotiate your message with consumers and move them down your sales funnel. This process involves everything from social media to email marketing. Negotiation, this kind of marketing strategy, is no easy task, but luckily with a little content marketing [...]

The Importance of Web Design for Mobile Platforms

    If your website or web application is not optimized for mobile devices, you are missing out on valuable brand engagement opportunities. Creating and implementing a mobile marketing strategy is absolutely vital to the growth and success of your small business. In fact, 80 percent of Internet users own a mobile device, according to TechCrunch. On average, 57 percent of mobile users will leave your site if it takes longer than three seconds to load. And 73 percent of mobile users have encountered a site that takes too long to load, according to Kissmetrics. Is your small business website [...]