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Will Deep Learning Change the Digital Marketing Game

  There is a newer buzzword in the Search Engine Optimization (SEO) lexicon that has been getting a lot of attention lately. Deep learning has become the most talked about the technology used by the major search engine companies to improve their algorithms and give their clients better results. Deep learning is, fundamentally, using artificial intelligence programs to grant search engine algorithms the ability to learn and evolve. This evolution is designed to make the algorithms better and more accurate in ranking pages for content and relevance. Deep learning will make search engines better for the user by returning pages [...]

October 11th, 2017|Digital Marketing, SEO|

Which Social Media Strategy is Right for Your Franchise?

Social media is an enormous part of business growth. At the same time, franchise social media is on its own level regarding strategy. It requires balancing franchise-wide cohesion and brand recognition with the flexibility for each franchise to connect with its customer base. According to 2016 studies, most franchises just don’t know how to handle social media strategy. For instance, the majority of franchise social media presence suffered from issues such as poor content maintenance, lack of consistent keywords, lack of customer interaction, and brand inconsistencies across multiple franchise locations. Having a cohesive social media strategy and sticking to it [...]

September 20th, 2017|Social Media|

How to Use Your Competition’s Top Pages Data to Boost Your SEO Efforts

As you may already know, one of the best ways to devise a good SEO strategy is by looking at what is working for your competition and emulating their efforts. While it is impossible to get the full analytics on a competitor, there are still a few methods you can use to spy on your competition and see what’s working for them. One is by running a top pages report. In this article, we’re going to explore the different types of top pages and how you can use this data to improve your search engine optimisation efforts based on these [...]

September 7th, 2017|SEO|

5 Things You Need to Know about Social Media and SEO

Gone are the days when business was just limited to stores and company walls. Due to the full and quick accessibility to the internet, online marketing has changed the game completely. Over the past few year, several leading brands and companies have invested their time and money on Search Engine Optimization (SEO) and Social Media marketing. Unlike what many people assume, Google doesn’t have one set algorithm to rank sites. Rather, it keeps tweaking its ranking criteria to get the best on the top. A recent study on the online marketing policies of different companies revealed that over 74% of [...]

August 31st, 2017|Internet Marketing, SEO, Social Media|

Mobile App Development: Top Secrets to Success

Mobile app development teams seem to be constantly under a lot of stress for delivering successful projects. With time, there is a growing demand for mobile application development agencies. The professional mobile app developers are putting in concerted efforts to come up with a successful project. As per the findings of the new research by the renowned IBM Center for Applied Insights, four crucial points make all the difference between a successful project and a slightly less favourable one. Moreover, these key differentiators help mobile app development projects to completely fulfil budgetary constraints, schedule, and the precise project’s goals and [...]

July 31st, 2017|Mobile Sites|