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Tips for Telling Your Brand Story on Social Media

  Leveraging the power of social media is a great way to build a brand because it serves as a direct line to your target audience and communicates with them in real-time. When done correctly, brand storytelling allows marketers to build a brand personality and associate emotion with a brand to create a personal connection with consumers. To tell the story behind a brand, marketers are interested in leveraging the convergence of programmatic advertising and content creation, all due to the prevalence of social media today. We present you with ways to create your social brand narrative and build an [...]

October 28th, 2017|Branding, Social Media|

Using SEO to Get Customers For Your Bed Bug Extermination Business

  When searching for bed bug elimination services, research has shown that a majority of people do so through the use of search engines. The vast amount of people using search engines to find bed bug removal companies means that you must learn to optimize your website to bring potential clients to your company. A well-optimized website will also help turn your existing web traffic into paying customers. In this post, I will be teaching you four essential tips for bringing customers to your business webpage. Relevant Local Keywords Location and Contact Management Structuring Your Website Improving User Experience Relevant Local [...]

October 28th, 2017|Digital Marketing, SEO|

Will Deep Learning Change the Digital Marketing Game

  There is a newer buzzword in the Search Engine Optimization (SEO) lexicon that has been getting a lot of attention lately. Deep learning has become the most talked about the technology used by the major search engine companies to improve their algorithms and give their clients better results. Deep learning is, fundamentally, using artificial intelligence programs to grant search engine algorithms the ability to learn and evolve. This evolution is designed to make the algorithms better and more accurate in ranking pages for content and relevance. Deep learning will make search engines better for the user by returning pages [...]

October 11th, 2017|Digital Marketing, SEO|

Which Social Media Strategy is Right for Your Franchise?

Social media is an enormous part of business growth. At the same time, franchise social media is on its own level regarding strategy. It requires balancing franchise-wide cohesion and brand recognition with the flexibility for each franchise to connect with its customer base. According to 2016 studies, most franchises just don’t know how to handle social media strategy. For instance, the majority of franchise social media presence suffered from issues such as poor content maintenance, lack of consistent keywords, lack of customer interaction, and brand inconsistencies across multiple franchise locations. Having a cohesive social media strategy and sticking to it [...]

September 20th, 2017|Social Media|

How to Use Your Competition’s Top Pages Data to Boost Your SEO Efforts

As you may already know, one of the best ways to devise a good SEO strategy is by looking at what is working for your competition and emulating their efforts. While it is impossible to get the full analytics on a competitor, there are still a few methods you can use to spy on your competition and see what’s working for them. One is by running a top pages report. In this article, we’re going to explore the different types of top pages and how you can use this data to improve your search engine optimisation efforts based on these [...]

September 7th, 2017|SEO|

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