How Not Knowing SEO Makes You A Rookie

  Is SEO Dead? No, but it has changed from what it used to be in the early days. Today, we will expose what works for SEO in 2017 and what doesn’t. Reflections Upon Past SEO Strategies Keyword density of a page used to be vital, just as correctly optimizing the meta details was. Those were the early days. It was a time when such blackhat methods as: Keyword stuffing External link wheels Link farms Were all the rage. People could get ranked very quickly if they gamed the search engines back then. Unfortunately, Google and other search engines ended [...]

Data Never Sleeps

  Technology truly rules the world. And all that technology is creating an ocean of data. In the ever-changing tech market where there are more mobile devices than people, technology is constantly at the forefront of most people’s minds. And every interaction with their devices creates a unique data point that companies can use to inform their understanding of user behavior for marketing purposes. The Difference, The Right Data, Can Make Opportunities abound when you can leverage the benefits of social insights informed by concrete data. The magic happens not when you can just compile mountains of data points, but [...]

8 Steps Towards A Successful Email Outreach

  It is of vital importance for any businessman to work rapidly. It is crucial to keep up with the times and be ahead of your competitors. And, moreover, it is important to be the first who distributes the product in masses. However, due to an enormous amount of services the Internet can offer you, it is still hard to be on the top. That’s why people in business try to implement different strategies and tactics to be at stake. But what strategy has never failed? Perhaps, one of the most powerful and resultative strategies that have ever been created [...]

How to Rank a Website Locally: Local SEO Guide

  Are you interested in growing your business efficiently? Have you considered what you could do to improve your local search ranking? The impact of local search on your business performance is much bigger than you think. You want to get more potential customers to visit your local business. Or maybe you want your business to be more visible to people in different locations. Good local SEO can help you with all of this. Begin with the Basics Whether you’re trying to improve your local ranking, boost sales, or drive more website visits; you need to start somewhere. And to [...]

The 4 Types of Web Traffic Every Small Business Needs

  In today’s blog post we have Thomas Eder of Sawgrass Digital Marketing here to shed light on the four types of web traffic every small business needs, why you need to diversify your traffic sources, and when to invest in paid or unpaid sources of traffic. Traffic is the lifeblood of every website and it’s something that all small businesses need. Without traffic, a website is like a ghost ship floating in the middle of a vast lonely ocean. Traffic gives you the opportunity to connect with your customers online and make sales. If you can’t connect with your [...]

7 Questions Business Owners Ask About SEO

  Internet marketing is a huge industry; there is a lot of jargon that you will encounter, and people within the sector will make the most of these terms. Today, we will go over some basic internet marketing (IM) terminology as well as the answers to our top seven most commonly asked SEO questions from our business clients. Search-Engine Optimization Jargon Setting up a website, WordPress, cloud-storage, optimization, and SEO. These words are some of the jargon that you will need to understand if you want to learn how to do proper 'Search Engine Optimization' to market your business online. [...]

SEO is Not Dead and Why Your Business Needs It

Many pundits will have you believe that SEO (search engine optimization) is dead. The main reason a lot of them figure it’s dead is becuase the strategies used as recent as a year ago are not working any more. 2013 saw Google make massive changes in their algorithm to target, what they call, “web spam”. You can’t do things like build a massive amount of automated links to your site (you can still do this for your pages on Facebook, and Twitter or videos on YouTube, but that’s a whole other blog post), repeat your keywords in your site content over and over again and build links to your site emphasizing your keyword as your anchor text. A lot of websites got slapped around by Google because of the fact that they were using these tactics. […]

Get more trust for your small business with an image of you on your website

BrightLocal just completed a survey to find out how much of a trust factor are images on a website for a local business. We’ve long been a proponent of having real images of business owners, staff and their place of business (if relevant) on their website. It’s little surprise to us that this survey shows that these images do help prospective clients place more trust in the business. How an image of YOU makes your small business more trusted […]