Infographics Are Not Dead: 6 Types To Incorporate Into Your Content Marketing Strategy

Despite the ever-popular claim that infographics are dead, I’m here to tell you that they are not only alive and well, but they are a necessary part of any content marketing strategy. There are numerous benefits to creating and publishing infographics as well as a multitude of types to choose from. Infographics can help you vary your content and help your readers interpret and understand the information more quickly. Before we dive into the types of infographics you can create, let’s first explore what makes infographics so useful. When used correctly, they can be the most effective way to present [...]

PPC Ads For Local Businesses

As more and more small-to-medium businesses or SMBs focus on organic search ranking because it is free, there are still a lot of great reasons why you should also consider pay per click ads. In today’s world of digital marketing, local businesses should always find every means possible to advertise their products and PPC ads is just one way to deliver that. Understanding PPC Pay per click advertising as most know, allows you to pay for your ads and place them on search engines and social media platforms such as on Google Ads, Yahoo Ads, Bings Ads, Facebook, Instagram, Twitter, [...]

5 Hacks to use Social Selling to Push Buyers Down your Sales Funnel

Jump starting a sales funnel provides a challenge even to established businesses. People are no longer responsive to traditional advertising and instead, demand content. Digital marketing and content marketing especially have given people the desire for strong brand presence. Consumers want to see why your brand is high quality; not just take an advertisement's word for granted. It’s your job to negotiate your message with consumers and move them down your sales funnel. This process involves everything from social media to email marketing. Negotiation, this kind of marketing strategy, is no easy task, but luckily with a little content marketing [...]

Never Mess With Instagram And The Reasons Why

Instagram is one of the popular social media nowadays after Facebook and Twitter dominated the whole network services. It displays series of photos of people who would like to share their day-to-day moments. Everyone can follow anyone upon looking at their news feed and clicking on the follow button on their bio. Profiles can be private or public; depending on how personal the account is. Random people can post anything on it and even buy likes on Instagram. How do people mess with Instagram? This public social networking service has its proper etiquette. Unlike Facebook and Twitter, Instagram follows formal [...]

Are Marketers Clueless About Agile?

Agile marketing isn’t new, but its effects over the last decade have been revolutionary in the world of tech. Born in 2001 as a framework for developing software, we can thank Agile for much of the innovation in b2b software as a service (SaaS) and mobile applications. But Is Agile Only Effective In An IT Setting? What is Agile? Above all, Agile is a project management framework. Its four core values and 12 principles provide a mindset that can be applied to a wide range of applications. Put simply, Agile divides a project into short “sprints,” with a focus on [...]

How Not Knowing SEO Makes You A Rookie

  Is SEO Dead? No, but it has changed from what it used to be in the early days. Today, we will expose what works for SEO in 2017 and what doesn’t. Reflections Upon Past SEO Strategies Keyword density of a page used to be vital, just as correctly optimizing the meta details was. Those were the early days. It was a time when such blackhat methods as: Keyword stuffing External link wheels Link farms Were all the rage. People could get ranked very quickly if they gamed the search engines back then. Unfortunately, Google and other search engines ended [...]

Data Never Sleeps

  Technology truly rules the world. And all that technology is creating an ocean of data. In the ever-changing tech market where there are more mobile devices than people, technology is constantly at the forefront of most people’s minds. And every interaction with their devices creates a unique data point that companies can use to inform their understanding of user behavior for marketing purposes. The Difference, The Right Data, Can Make Opportunities abound when you can leverage the benefits of social insights informed by concrete data. The magic happens not when you can just compile mountains of data points, but [...]

8 Steps Towards A Successful Email Outreach

  It is of vital importance for any businessman to work rapidly. It is crucial to keep up with the times and be ahead of your competitors. And, moreover, it is important to be the first who distributes the product in masses. However, due to an enormous amount of services the Internet can offer you, it is still hard to be on the top. That’s why people in business try to implement different strategies and tactics to be at stake. But what strategy has never failed? Perhaps, one of the most powerful and resultative strategies that have ever been created [...]

How to Rank a Website Locally: Local SEO Guide

  Are you interested in growing your business efficiently? Have you considered what you could do to improve your local search ranking? The impact of local search on your business performance is much bigger than you think. You want to get more potential customers to visit your local business. Or maybe you want your business to be more visible to people in different locations. Good local SEO can help you with all of this. Begin with the Basics Whether you’re trying to improve your local ranking, boost sales, or drive more website visits; you need to start somewhere. And to [...]

The 4 Types of Web Traffic Every Small Business Needs

  In today’s blog post we have Thomas Eder of Sawgrass Digital Marketing here to shed light on the four types of web traffic every small business needs, why you need to diversify your traffic sources, and when to invest in paid or unpaid sources of traffic. Traffic is the lifeblood of every website and it’s something that all small businesses need. Without traffic, a website is like a ghost ship floating in the middle of a vast lonely ocean. Traffic gives you the opportunity to connect with your customers online and make sales. If you can’t connect with your [...]