The 4 Types of Web Traffic Every Small Business Needs

  In today’s blog post we have Thomas Eder of Sawgrass Digital Marketing here to shed light on the four types of web traffic every small business needs, why you need to diversify your traffic sources, and when to invest in paid or unpaid sources of traffic. Traffic is the lifeblood of every website and it’s something that all small businesses need. Without traffic, a website is like a ghost ship floating in the middle of a vast lonely ocean. Traffic gives you the opportunity to connect with your customers online and make sales. If you can’t connect with your [...]

7 Questions Business Owners Ask About SEO

  Internet marketing is a huge industry; there is a lot of jargon that you will encounter, and people within the sector will make the most of these terms. Today, we will go over some basic internet marketing (IM) terminology as well as the answers to our top seven most commonly asked SEO questions from our business clients. Search-Engine Optimization Jargon Setting up a website, WordPress, cloud-storage, optimization, and SEO. These words are some of the jargon that you will need to understand if you want to learn how to do proper 'Search Engine Optimization' to market your business online. [...]

SEO is Not Dead and Why Your Business Needs It

Many pundits will have you believe that SEO (search engine optimization) is dead. The main reason a lot of them figure it’s dead is becuase the strategies used as recent as a year ago are not working any more. 2013 saw Google make massive changes in their algorithm to target, what they call, “web spam”. You can’t do things like build a massive amount of automated links to your site (you can still do this for your pages on Facebook, and Twitter or videos on YouTube, but that’s a whole other blog post), repeat your keywords in your site content over and over again and build links to your site emphasizing your keyword as your anchor text. A lot of websites got slapped around by Google because of the fact that they were using these tactics. […]

Get more trust for your small business with an image of you on your website

BrightLocal just completed a survey to find out how much of a trust factor are images on a website for a local business. We’ve long been a proponent of having real images of business owners, staff and their place of business (if relevant) on their website. It’s little surprise to us that this survey shows that these images do help prospective clients place more trust in the business. How an image of YOU makes your small business more trusted […]