Will Deep Learning Change the Digital Marketing Game

  There is a newer buzzword in the Search Engine Optimization (SEO) lexicon that has been getting a lot of attention lately. Deep learning has become the most talked about the technology used by the major search engine companies to improve their algorithms and give their clients better results. Deep learning is, fundamentally, using artificial intelligence programs to grant search engine algorithms the ability to learn and evolve. This evolution is designed to make the algorithms better and more accurate in ranking pages for content and relevance. Deep learning will make search engines better for the user by returning pages [...]

How to Use Your Competition’s Top Pages Data to Boost Your SEO Efforts

As you may already know, one of the best ways to devise a good SEO strategy is by looking at what is working for your competition and emulating their efforts. While it is impossible to get the full analytics on a competitor, there are still a few methods you can use to spy on your competition and see what’s working for them. One is by running a top pages report. In this article, we’re going to explore the different types of top pages and how you can use this data to improve your search engine optimisation efforts based on these [...]

5 Things You Need to Know about Social Media and SEO

Gone are the days when business was just limited to stores and company walls. Due to the full and quick accessibility to the internet, online marketing has changed the game completely. Over the past few year, several leading brands and companies have invested their time and money on Search Engine Optimization (SEO) and Social Media marketing. Unlike what many people assume, Google doesn’t have one set algorithm to rank sites. Rather, it keeps tweaking its ranking criteria to get the best on the top. A recent study on the online marketing policies of different companies revealed that over 74% of [...]

Infographics Are Not Dead: 6 Types To Incorporate Into Your Content Marketing Strategy

Despite the ever-popular claim that infographics are dead, I’m here to tell you that they are not only alive and well, but they are a necessary part of any content marketing strategy. There are numerous benefits to creating and publishing infographics as well as a multitude of types to choose from. Infographics can help you vary your content and help your readers interpret and understand the information more quickly. Before we dive into the types of infographics you can create, let’s first explore what makes infographics so useful. When used correctly, they can be the most effective way to present [...]

PPC Ads For Local Businesses

As more and more small-to-medium businesses or SMBs focus on organic search ranking because it is free, there are still a lot of great reasons why you should also consider pay per click ads. In today’s world of digital marketing, local businesses should always find every means possible to advertise their products and PPC ads is just one way to deliver that. Understanding PPC Pay per click advertising as most know, allows you to pay for your ads and place them on search engines and social media platforms such as on Google Ads, Yahoo Ads, Bings Ads, Facebook, Instagram, Twitter, [...]

Optimizing Your Blog’s Content So It Can Be Found In Google

Even in the age of social media, improving the rank of a website in search engines still, can make all the difference in the world. Business to consumer (B2C) and business to business (B2B) industries all need to care about search engine optimization. Businesses in all industries need to care about search engine optimization. People are going to search for something related to the firm in question. If customers don't even find the business on search engines like Bing or Google, nothing is going to happen. Lots of business owners might not think that search engine optimization is going to [...]

How Not Knowing SEO Makes You A Rookie

  Is SEO Dead? No, but it has changed from what it used to be in the early days. Today, we will expose what works for SEO in 2017 and what doesn’t. Reflections Upon Past SEO Strategies Keyword density of a page used to be vital, just as correctly optimizing the meta details was. Those were the early days. It was a time when such blackhat methods as: Keyword stuffing External link wheels Link farms Were all the rage. People could get ranked very quickly if they gamed the search engines back then. Unfortunately, Google and other search engines ended [...]

8 Steps Towards A Successful Email Outreach

  It is of vital importance for any businessman to work rapidly. It is crucial to keep up with the times and be ahead of your competitors. And, moreover, it is important to be the first who distributes the product in masses. However, due to an enormous amount of services the Internet can offer you, it is still hard to be on the top. That’s why people in business try to implement different strategies and tactics to be at stake. But what strategy has never failed? Perhaps, one of the most powerful and resultative strategies that have ever been created [...]

How to Rank a Website Locally: Local SEO Guide

  Are you interested in growing your business efficiently? Have you considered what you could do to improve your local search ranking? The impact of local search on your business performance is much bigger than you think. You want to get more potential customers to visit your local business. Or maybe you want your business to be more visible to people in different locations. Good local SEO can help you with all of this. Begin with the Basics Whether you’re trying to improve your local ranking, boost sales, or drive more website visits; you need to start somewhere. And to [...]

Google Undergoing Mobile-First Indexing Experiment

  The announcement of Google's mobile first indexing brought a lot of conjectures, theorizing, widespread speculation, and confusion about what it means. What will happen to desktop sites? Will those without mobile-friendly sites experience a decrease in ranking? Do we have to overhaul canonical tags? How will Google handle a reduced text? Google made public their concurrent mobile-friendly indexing experiment where many businesses are now on the look-out for what might happen to those that depend on traffic for higher conversion rates. For SEO professionals, there are concerns about the new indexing and everyone wants to get to the bottom [...]