Infographics Are Not Dead: 6 Types To Incorporate Into Your Content Marketing Strategy

Despite the ever-popular claim that infographics are dead, I’m here to tell you that they are not only alive and well, but they are a necessary part of any content marketing strategy. There are numerous benefits to creating and publishing infographics as well as a multitude of types to choose from. Infographics can help you vary your content and help your readers interpret and understand the information more quickly. Before we dive into the types of infographics you can create, let’s first explore what makes infographics so useful. When used correctly, they can be the most effective way to present [...]

PPC Ads For Local Businesses

As more and more small-to-medium businesses or SMBs focus on organic search ranking because it is free, there are still a lot of great reasons why you should also consider pay per click ads. In today’s world of digital marketing, local businesses should always find every means possible to advertise their products and PPC ads is just one way to deliver that. Understanding PPC Pay per click advertising as most know, allows you to pay for your ads and place them on search engines and social media platforms such as on Google Ads, Yahoo Ads, Bings Ads, Facebook, Instagram, Twitter, [...]

Optimizing Your Blog’s Content So It Can Be Found In Google

Even in the age of social media, improving the rank of a website in search engines still, can make all the difference in the world. Business to consumer (B2C) and business to business (B2B) industries all need to care about search engine optimization. Businesses in all industries need to care about search engine optimization. People are going to search for something related to the firm in question. If customers don't even find the business on search engines like Bing or Google, nothing is going to happen. Lots of business owners might not think that search engine optimization is going to [...]

How Not Knowing SEO Makes You A Rookie

  Is SEO Dead? No, but it has changed from what it used to be in the early days. Today, we will expose what works for SEO in 2017 and what doesn’t. Reflections Upon Past SEO Strategies Keyword density of a page used to be vital, just as correctly optimizing the meta details was. Those were the early days. It was a time when such blackhat methods as: Keyword stuffing External link wheels Link farms Were all the rage. People could get ranked very quickly if they gamed the search engines back then. Unfortunately, Google and other search engines ended [...]

8 Steps Towards A Successful Email Outreach

  It is of vital importance for any businessman to work rapidly. It is crucial to keep up with the times and be ahead of your competitors. And, moreover, it is important to be the first who distributes the product in masses. However, due to an enormous amount of services the Internet can offer you, it is still hard to be on the top. That’s why people in business try to implement different strategies and tactics to be at stake. But what strategy has never failed? Perhaps, one of the most powerful and resultative strategies that have ever been created [...]

How to Rank a Website Locally: Local SEO Guide

  Are you interested in growing your business efficiently? Have you considered what you could do to improve your local search ranking? The impact of local search on your business performance is much bigger than you think. You want to get more potential customers to visit your local business. Or maybe you want your business to be more visible to people in different locations. Good local SEO can help you with all of this. Begin with the Basics Whether you’re trying to improve your local ranking, boost sales, or drive more website visits; you need to start somewhere. And to [...]

Google Undergoing Mobile-First Indexing Experiment

  The announcement of Google's mobile first indexing brought a lot of conjectures, theorizing, widespread speculation, and confusion about what it means. What will happen to desktop sites? Will those without mobile-friendly sites experience a decrease in ranking? Do we have to overhaul canonical tags? How will Google handle a reduced text? Google made public their concurrent mobile-friendly indexing experiment where many businesses are now on the look-out for what might happen to those that depend on traffic for higher conversion rates. For SEO professionals, there are concerns about the new indexing and everyone wants to get to the bottom [...]

SEO is Like Going to the Gym

  There are some things in life which give instant results and others which require a bit more time. For example, if you want a highly toned healthy body, one trip to the gym won't do. It usually takes weeks if not months to shake off the excess fat and finely tune your physique. And SEO is no different. When you are looking to optimize your website to bring it up to the top of those ever-important search engine rankings, you are going to go through a similar process. Rome wasn't built in a day, and you are unlikely to [...]

4 Signs of a Scammy SEO Company

  There is more potential and opportunity in SEO now than ever before. SEO-related spending by businesses is forecasted to be up to $80 billion by 2020! But there are also some disadvantages to being in an unregulated industry. Anyone can claim to be an SEO expert, and there is no trusted or centralized authority that could challenge them. So let's look at some of the things you can look at to decide if an SEO agency is worth doing business with or not. These are the four signs of a fraudulent SEO company: 1. Menu Pricing How would you [...]

The 4 Types of Web Traffic Every Small Business Needs

  In today’s blog post we have Thomas Eder of Sawgrass Digital Marketing here to shed light on the four types of web traffic every small business needs, why you need to diversify your traffic sources, and when to invest in paid or unpaid sources of traffic. Traffic is the lifeblood of every website and it’s something that all small businesses need. Without traffic, a website is like a ghost ship floating in the middle of a vast lonely ocean. Traffic gives you the opportunity to connect with your customers online and make sales. If you can’t connect with your [...]