Data Never Sleeps

  Technology truly rules the world. And all that technology is creating an ocean of data. In the ever-changing tech market where there are more mobile devices than people, technology is constantly at the forefront of most people’s minds. And every interaction with their devices creates a unique data point that companies can use to inform their understanding of user behavior for marketing purposes. The Difference, The Right Data, Can Make Opportunities abound when you can leverage the benefits of social insights informed by concrete data. The magic happens not when you can just compile mountains of data points, but [...]

The 4 Types of Web Traffic Every Small Business Needs

  In today’s blog post we have Thomas Eder of Sawgrass Digital Marketing here to shed light on the four types of web traffic every small business needs, why you need to diversify your traffic sources, and when to invest in paid or unpaid sources of traffic. Traffic is the lifeblood of every website and it’s something that all small businesses need. Without traffic, a website is like a ghost ship floating in the middle of a vast lonely ocean. Traffic gives you the opportunity to connect with your customers online and make sales. If you can’t connect with your [...]

Is SEO Still Important In The Online Marketing World Today?

  Over the past few years, Google has appeared to squelch all attempts to use SEO for marketing purposes. In the recent past, search engine optimization was all about getting tons of backlinks and stuff content full of keywords. SEO was a practice that was actively worked on. However, targeting real human beings is what Google wants you to do. They would prefer that you don't even think about SEO. For a very long time, this message has been preached by people such as Matt Cutts, so it does appear that this philosophy is one they are quite serious about. [...]

Develop personality instead of SEO?

Yeah, that will work. It always amazes me when journalists write about SEO and they have no clue what they are talking about. The author of the article linked and quoted below believes that personality is more important than keywords. The key lies in what she said: keywords. You can’t just optimize a site using keyword and meta tags. It takes far more than that including compelling content, rich media, social media activity and other sites linking to you. […]