Which Social Media Strategy is Right for Your Franchise?

Social media is an enormous part of business growth. At the same time, franchise social media is on its own level regarding strategy. It requires balancing franchise-wide cohesion and brand recognition with the flexibility for each franchise to connect with its customer base. According to 2016 studies, most franchises just don’t know how to handle social media strategy. For instance, the majority of franchise social media presence suffered from issues such as poor content maintenance, lack of consistent keywords, lack of customer interaction, and brand inconsistencies across multiple franchise locations. Having a cohesive social media strategy and sticking to it [...]

5 Things You Need to Know about Social Media and SEO

Gone are the days when business was just limited to stores and company walls. Due to the full and quick accessibility to the internet, online marketing has changed the game completely. Over the past few year, several leading brands and companies have invested their time and money on Search Engine Optimization (SEO) and Social Media marketing. Unlike what many people assume, Google doesn’t have one set algorithm to rank sites. Rather, it keeps tweaking its ranking criteria to get the best on the top. A recent study on the online marketing policies of different companies revealed that over 74% of [...]

5 Hacks to use Social Selling to Push Buyers Down your Sales Funnel

Jump starting a sales funnel provides a challenge even to established businesses. People are no longer responsive to traditional advertising and instead, demand content. Digital marketing and content marketing especially have given people the desire for strong brand presence. Consumers want to see why your brand is high quality; not just take an advertisement's word for granted. It’s your job to negotiate your message with consumers and move them down your sales funnel. This process involves everything from social media to email marketing. Negotiation, this kind of marketing strategy, is no easy task, but luckily with a little content marketing [...]

Never Mess With Instagram And The Reasons Why

Instagram is one of the popular social media nowadays after Facebook and Twitter dominated the whole network services. It displays series of photos of people who would like to share their day-to-day moments. Everyone can follow anyone upon looking at their news feed and clicking on the follow button on their bio. Profiles can be private or public; depending on how personal the account is. Random people can post anything on it and even buy likes on Instagram. How do people mess with Instagram? This public social networking service has its proper etiquette. Unlike Facebook and Twitter, Instagram follows formal [...]

Data Never Sleeps

  Technology truly rules the world. And all that technology is creating an ocean of data. In the ever-changing tech market where there are more mobile devices than people, technology is constantly at the forefront of most people’s minds. And every interaction with their devices creates a unique data point that companies can use to inform their understanding of user behavior for marketing purposes. The Difference, The Right Data, Can Make Opportunities abound when you can leverage the benefits of social insights informed by concrete data. The magic happens not when you can just compile mountains of data points, but [...]

The 4 Types of Web Traffic Every Small Business Needs

  In today’s blog post we have Thomas Eder of Sawgrass Digital Marketing here to shed light on the four types of web traffic every small business needs, why you need to diversify your traffic sources, and when to invest in paid or unpaid sources of traffic. Traffic is the lifeblood of every website and it’s something that all small businesses need. Without traffic, a website is like a ghost ship floating in the middle of a vast lonely ocean. Traffic gives you the opportunity to connect with your customers online and make sales. If you can’t connect with your [...]

Is SEO Still Important In The Online Marketing World Today?

  Over the past few years, Google has appeared to squelch all attempts to use SEO for marketing purposes. In the recent past, search engine optimization was all about getting tons of backlinks and stuff content full of keywords. SEO was a practice that was actively worked on. However, targeting real human beings is what Google wants you to do. They would prefer that you don't even think about SEO. For a very long time, this message has been preached by people such as Matt Cutts, so it does appear that this philosophy is one they are quite serious about. [...]

Develop personality instead of SEO?

Yeah, that will work. It always amazes me when journalists write about SEO and they have no clue what they are talking about. The author of the article linked and quoted below believes that personality is more important than keywords. The key lies in what she said: keywords. You can’t just optimize a site using keyword and meta tags. It takes far more than that including compelling content, rich media, social media activity and other sites linking to you. […]