Data Never Sleeps

  Technology truly rules the world. And all that technology is creating an ocean of data. In the ever-changing tech market where there are more mobile devices than people, technology is constantly at the forefront of most people’s minds. And every interaction with their devices creates a unique data point that companies can use to inform their understanding of user behavior for marketing purposes. The Difference, The Right Data, Can Make Opportunities abound when you can leverage the benefits of social insights informed by concrete data. The magic happens not when you can just compile mountains of data points, but [...]

The Importance of Web Design for Mobile Platforms

    If your website or web application is not optimized for mobile devices, you are missing out on valuable brand engagement opportunities. Creating and implementing a mobile marketing strategy is absolutely vital to the growth and success of your small business. In fact, 80 percent of Internet users own a mobile device, according to TechCrunch. On average, 57 percent of mobile users will leave your site if it takes longer than three seconds to load. And 73 percent of mobile users have encountered a site that takes too long to load, according to Kissmetrics. Is your small business website [...]

2017 Trends for Websites That Will Enhance Web Design

  Website design is a field that is always changing and staying up to date with the latest trends can help your business thrive and set you apart from other companies in the same area. Make a good impression on the customers of tomorrow by making sure your website is ready by 2017, by taking a look at the latest website trends that will set the foundation for website design in 2017. Mobile First Approach Mobile devices are known to be the primary device for surfing the web, because of that brands have realized that it is crucial to have [...]

The New Think With Google Mobile-Friendly Test

  The Google Mobile-Friendly Test is a new tool, recently launched by Google, to help website owners test exactly how friendly their websites are for both mobile and desktop platforms. This new tool is intended for use by small business owners the world over. It is capable of taking in a wide range of factors that are critical to how a website is viewed over a mobile smart phone's operating system, ranging from image compression to the data size needing to be downloaded by the smaller modems inside the average smartphone. And, given the increasing importance of mobile internet technology, [...]