Data Never Sleeps

  Technology truly rules the world. And all that technology is creating an ocean of data. In the ever-changing tech market where there are more mobile devices than people, technology is constantly at the forefront of most people’s minds. And every interaction with their devices creates a unique data point that companies can use to inform their understanding of user behavior for marketing purposes. The Difference, The Right Data, Can Make Opportunities abound when you can leverage the benefits of social insights informed by concrete data. The magic happens not when you can just compile mountains of data points, but [...]

The New Think With Google Mobile-Friendly Test

  The Google Mobile-Friendly Test is a new tool, recently launched by Google, to help website owners test exactly how friendly their websites are for both mobile and desktop platforms. This new tool is intended for use by small business owners the world over. It is capable of taking in a wide range of factors that are critical to how a website is viewed over a mobile smart phone's operating system, ranging from image compression to the data size needing to be downloaded by the smaller modems inside the average smartphone. And, given the increasing importance of mobile internet technology, [...]