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Technology truly rules the world.

And all that technology is creating an ocean of data. In the ever-changing tech market where there are more mobile devices than people, technology is constantly at the forefront of most people’s minds.

And every interaction with their devices creates a unique data point that companies can use to inform their understanding of user behavior for marketing purposes.

The Difference, The Right Data, Can Make

Opportunities abound when you can leverage the benefits of social insights informed by concrete data. The magic happens not when you can just compile mountains of data points, but when you can interpret them into something more meaningful. After all, behind every piece of data is human interaction.

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Data Never Sleeps

Consider what DOMO found a single minute in data looked like in 2016:

  • Dropbox users upload 833,333 new files
  • Twitter users send 9,678 emoji-filled tweets
  • Siri answers 99,206 requests
  • Facebook Messenger users share 216,302 photos
  • Buzzfeed users view 159,380 pieces of content
  • YouTube users share 400 hours of new video
  • Google translates 69,500,000 words
  • Instagram users like 2,430,555 posts
  • The Weather Channel receives 13,888,889 forecast requests

And Americans use 18,264,840 megabytes of wireless data. Imagine how much data is utilized every minute in the UK and throughout the globe. The numbers reach a point very quickly where it’s difficult for the human mind to comprehend the sheer volume of information. Truly, data never sleeps

The Ever-Changing World of Information

The global population will only continue to grow, and with the increase in global residents comes an increase in the demand for information.

You can bet that by this time next year, the statistics will only have increased as more of the population turns to technology for their personal and business needs

 


Annabelle Smyth – Freelance Writer in Salt Lake City, Utah

She enjoys writing about leadership, HR, employee engagement and personal productivity. She has most recently worked with BambooHR & CMOE. When not writing and educating herself, you can find her hiking the canyons with her dog and friends.