Running a business is a tough job, and it doesn’t matter if it’s on a large or small scale, it’s business, and you’ve got to put all your efforts in it. The reason why a successful business demands more effort and struggle is that there is a lot of competition in the market now. There will be hundreds of more people selling the same services/products as you are and if you genuinely want to stand out among all the other people then you’ve got to use unique and cunning tactics in your business.

Now, we all know the fact that technology has taken over the world and one of the biggest platforms used for business marketing is social media. People are using different techniques to grow their business by using social media and you should too because there are almost 2.5 billion social media users around the globe that you can connect with on a single platform. You can also use online services such as, Kapok Marketing which significantly encourages you in getting your business developed. It’s an ideal opportunity to join the numerous small business owners who are utilizing social media to construct deals and get new clients.

If you are someone who has just started a small business and wants to know or improve his/her social media management, then you are at the right place. Today in this article we are going to jot down some of the basic yet most effective social media management tips that can aid you a lot in growing your business.

1- Start With A Plan

A startup always needs a plan first, and same is the case with social media management, you first need to make a list of the do’s, the don’ts and the musts. Set your social media goals and objective to determine the factors that you need to focus on. Conduct audits to learn about your target audience and which social media site is being used the most by them. Know about the people who are already connecting with you and also that how your social media presence is measuring up against your competitors.

2- Find Inspiration

There are high chances that your competitors are doing better than you especially when it comes to social media management. Here is the point where you have to be smart and instead of being jealous of your competitors, you should be inspired by them and check out the content shared by them. Discover the reasons why their profiles are more appealing, and why they have a large following. You can also look for other industry leaders and check their tactics which made them what they are today.

3- Know Your Audience

Without knowing what your audience wants, you won’t be able to bring success to your business. The success of your business depends upon the number of satisfied customers you have, and you can only satisfy a customer when you know what he wants and what his requirements are regarding the product or service that you are selling. Another way to know your audience is to conduct market research by creating audience personas. This tactic will help you a lot in determining the traits of your customers, and ultimately you will be successful in fulfilling their demands which will then lead your business to the path of success.


Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for, which provides quality Instagram followers, likes, and views.