Social Media has made it very easy to increase your business sales and to reach out to your target audience. Social media has decreased the need for paid marketing techniques by removing the gap between customers and businesses. Now, companies can reach out to their customers and customers can communicate their concerns to relevant businesses without any barriers. The direct communication of businesses and customers has made it very easy for companies to attract more customers and keep the current ones by improving their customer services.
Social media has given an excellent chance of increased word of mouth marketing and direct marketing because if you please one customer, others watching will automatically start to follow you. You can even use an automatic answering service available for social media and other platforms, and you will be surprised at how such services along with social media customer services can help you take your overall customer services and satisfaction to the next level.
There can’t possibly ever be enough benefits of social media for businesses but let’s try to keep it short and get you acquainted with the ways to market your business via social media.
1 – Respond to queries immediately
Since there are so many businesses which have realized the importance of social media, everyone is available to their customers all the time. So, it is essential that you respond to queries immediately because if you won’t, your customers will move to the one who answers on time. So as much as the options expand, it becomes even more essential to stay available. A survey reveals that about 43% of the customers think that the most critical component of a company’s social site is a rapid response to questions. The response should be as immediate as possible. Make it a priority.
2 – Random small gifts
It is a great step to improve your customer services, and it will go a long way in making your customers more loyal. Sometimes your customers need a bit of appreciation and motivation to keep going with you, and this can be done in a great way by offering random small gifts to any of your customers via social media. You can do this via inboxing your customers and letting them know that you appreciate your loyal customers and that’s why you are offering free discount coupons. You can even give free souvenirs of your business, and your customers will really appreciate it. Ask your customers to share their experience and others will automatically get to know about it. Even you can do it yourself by making a special post for the selected random winner.
3 – Increase audience engagement
You can increase your audience engagement by starting different questions and answers sessions and random polls. You can ask about your services and products or just begin random polling. Customer who will know that you are available on your social channels will spread the word, and ultimately your customer support will benefit from it.
4 – Cover special events & go live often
If you do any special events, make sure to cover it and put highlights on your social media platforms. It will show customers your activeness and believe in your business. It will also make customers feel that they can reach out to you. There are great features like going live on almost every social media platform now which has made it very easy to answer the real-time queries of your customers. It will give your rest of customers the necessary motivation to reach out.
If you do support a customer via social media and the customer goes highly satisfied, don’t be afraid to flaunt it. Sharing stories of satisfied customers will make sure your rest of customers come forward and share their concerns. Success stories do a great deal for your customer services.
This is quite evident that social media has improved the customer services standards and made it easier than ever to listen to your customers directly and help them. So, make sure your business gives great customer services.
Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.