Are you interested in growing your business efficiently?
Have you considered what you could do to improve your local search ranking?
The impact of local search on your business performance is much bigger than you think.
You want to get more potential customers to visit your local business. Or maybe you want your business to be more visible to people in different locations.
Good local SEO can help you with all of this.
Begin with the Basics
Whether you’re trying to improve your local ranking, boost sales, or drive more website visits; you need to start somewhere. And to get started with your local SEO campaign, you need to begin by understanding the basics.
This means learning about the factors that play a role in your local search ranking, and how you can improve in these areas. According to a study published by Moz, the most important factors for local search are:
- Local link signals – Are there enough reputable websites vouching for your business? Google will determine the trustworthiness, and relevance of your business for local search based on the number, and quality of local sites linking to you. So you’ll need to build more backlinks from high authority local websites, blogs, and publications.
- GMB signals – GMB or Google My Business plays a significant role in local search results. Right after paid ads, GMB listings are the first results that will show up when people conduct a local search. And for Google to rank you well, you’ll need to optimize your GMB page with accurate information. This involves updating the correct details about your business including name, phone number, address, and website URL.
- Keyword optimization – Just like regular SEO, local SEO too involves plenty of keyword optimization. But in this case, you’ll also need to use the names of the locations you’re targeting. Combine relevant, high-ranking keywords with the appropriate city and state name for the desired local keyword. Use this keyword to optimize your site content, metadata, URL, and GMB profile.
In addition to these three main ranking factors, there are plenty of other factors you’ll need to consider when optimizing for local search.
Review Signals, Domain Authority, and Anchor Text all play a significant role in determining your local ranking.
Furthermore, if you’re interested in learning about the other factors involved in local search ranking, be sure to check out the local SEO guide infographic below.
Shane Barker is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.