Is SEO Dead?
No, but it has changed from what it used to be in the early days.
Today, we will expose what works for SEO in 2017 and what doesn’t.
Reflections Upon Past SEO Strategies
Keyword density of a page used to be vital, just as correctly optimizing the meta details was. Those were the early days.
It was a time when such blackhat methods as:
- Keyword stuffing
- External link wheels
- Link farms
Were all the rage.
People could get ranked very quickly if they gamed the search engines back then. Unfortunately, Google and other search engines ended up serving out a lot of garbage thus.
That’s where the concepts of Google slaps, and animal updates came into the picture.
What worked back then no longer works today.
Google has developed a much more sophisticated system now.
Does that mean keywords are no longer relevant and backlinks carry no weight?
Certainly not, it just means that in the usage thereof intelligence is far more a necessity if one is to take part in the organic search engine ranking competitions.
On-Page SEO Factors of 2017
So, what matters now when it comes to on-page factors?
NOTE: On-page is everything that pertains to your Website.
If you were to strip everything else away:
- Internal tiered link wheels
- Accessible image optimization
- Optimized headings & subheadings
The #1 ingredient to target is quality over quantity. Back in the day, it was the other way around, but that has changed.
This quality concept pertains to the viewpoint of the viewer rather than the search engines. In fact, in some ways, the less you do to let the search engines know you are trying to drive rankings from them the better your results will be.
Let’s look at three major ingredients involved with creating quality content that the search engines will love to rank your site for.
- Niche Marketing
“It’s my blog; I can type what I want to.”
Yes. That is true.
But it’s Google’s search engine, and they can correspondingly rank your site if they want to.
That is the very reason that I recommend having all your content target a particular niche market. The more specific you are, the better it will be for Google to know exactly how to treat your site.
Let’s say you’re a fitness buff and want to build a Website around that. While it is certainly a niche, you may find it to be too broad.
Okay, so you like riding bikes. That would make your niche to be bicycle fitness.
That is better, but what about one of the following.
- Cross-country bicycle fitness
- Mountain bike bicycle fitness
- Preparing for cycling fitness
Do you see how each of the above options get you to be even more laser targeted?
This will appeal to your audience because the more specific you are, the greater their ability to find the exact information they are looking for thus. As you audience comes to value this advantage, they will frequent your project more, and Google will be paying attention to the entire process in motion.
- Ease of Readability
Now that we know what niche you are targeting, which should by necessity also identify who you are targeting, it is time to get into a content structure.
That’s where you bring to the table such concepts as:
- Short paragraphs that don’t continue for more than three sentences.
- Bullets & Numbering that is easy to process in a moments glance.
- Headings and sub-headings to drive the reader to the exact place they need to be at in your site.
You want your reader to be able to glean what they want very quickly.
But won’t that decrease the amount of time on site?
Perhaps, but it will also increase their view of your truly being an authority of value within the niche they are investigating.
Give the viewer what they want, and they will return the favor with more time being spent from them to you.
- User Focused Content
However, before you have formatted your page, you must have content. This is more than just any content. It is work that is designed to bring educational value to the eyes of the reader.
It is best for that content to be at least 1000 words in length.
Don’t just skirt around the fringes in your topic, instead dig deep and let your viewers see the actual benefit they receive from spending time processing your works.
Bottom line: Be user focused in everything that you produce while offering pure value to your viewer.
Can you think of other ways to deliver high-quality results to your viewer?
Please leave ideas, thoughts, and concerns in the comments below and let’s build a think tank for how to do on-page SEO the right way.
Off-Page SEO Factors of 2017
If on-page is everything that pertains to your Website, then off-page would be every piece of the Web that promotes your project by externally linking to your property.
Examples could include:
- Classified ad postings
- Social Networking
- Social Bookmarking
Or for those trying to appeal to a local audience, the implementation of citations included with backlinks.
Yes, these concepts deal with backlinks as they should.
SEO is not dead and links whether external or internal to your project are an crucial component of your project in the eyes of the search engine.
Concluding Thoughts About SEO
The more you do to appeal to the search engines, the higher the chance you will end up ranking in desired locations. Just remember to target the viewer first, and everything else should fit nicely into place.
Can you think of other ways that SEO today has changed from what it used to be?
Leave your viewpoints and questions in the comments below to receive positive answers and let’s continue to create the Web.
Guy Siverson – Author, Blogger and Online Marketer. He has been a celebrated Online SEO Marketer since the early 90’s. Guy’s greatest joys are his family, friends and helping educate, inspire and motivate others by writing, coaching & speaking engagements of others. — Contact 702-439-4766