Currently, it is harder than ever being a search engine optimization specialist. In its infinite wisdom, Google has introduced some very painful updates to its algorithms that can potentially have a very negative impact on the traffic that some website owners receive. Although Google intends for these updates to help its visitors, there are times when they fail to do so which occurs when quality sites end up suffering unnecessarily.
Regarding the various forms of the Google Penguin update, there are some techniques that individuals can use to recover from Penguin and improve their website’s status within the search engines. In this article, we will be providing you with valuable tips if you need to recover from the Penguin updates. The chances of your website experiencing a Penguin recovery will be much better if you use these tips.
Minimizing Damage and Over-Optimization
What is great about on-page SEO is it enables individual factors on your web page to be manipulated to achieve high rankings. However, the disadvantage is that some business owners and webmasters tend to over-optimize some elements that end up hurting them ultimately within the search engine rankings, particularly when it comes to the Penguin update.
Numerous business owners and webmasters view on-page optimization to be their priority. Also, it is much easier tweaking individual web page variables than it is trying to get a comprehensive backlinking campaign created and implemented.
However, on-page optimization does have a downside to it. The disadvantage is that the search engines – and Google in particular – will have a lot easier time finding websites and web pages that are over-optimized.
Regarding web page optimization, there isn’t a particular cutoff point. So because we don’t know what Google is searching for exactly in their algorithms, we must tweak and test things to fully recover from Penguin. However, we have been able to recover websites successfully that have found themselves within the Penguin dog house – and we want to show you a couple of things that can help with that.
Over-optimizing your web page title tags
This is one of the most common areas that webmasters tend to mess up when it comes to over-optimization. What is even more important for you to understand is that it is a lot easier for this kind of over-optimization mistake to be caught by the search engine spiders. It is critical that you start avoiding or cutting back on keywords in your title tags and instead use it as a branding opportunity.
Over-optimizing header tags
It is very easy over-optimizing these using excessive keywords just like it is with title tags. It is also easy for the header tags to be scrutinized by the search engines, and the spiders can quickly pick up on any over-optimization. Instead of stuffing your header tags full of repetitive keywords you should provide informative and useful ones that will instead engage your audience.
Over-optimizing internal linking
One of the best ways of ensuring that the content on your website is indexed properly is to use proper internal linking. However, there is also a potential over-optimization problem that has to be addressed throughout your Penguin recovery process. When an excessive amount of anchor text optimization is added to your internal linking, this is a big red flag for Google. It may cause a Penguin related penalty that could have an adverse impact on your website.
New Backlinking Practices And Bad Link Cleanup
Cleaning up bad links and implementing a new backlinking strategy is the next step in the overall Penguin recovery process.
Have you received a notification in your Google webmaster tools account recently? The notification informed website owners about unnatural linking. You might have used that practice in the past when you first had your site created, or maybe you are doing it now. Whatever your situation happens to be, now is the time for removing these unnatural links so that your website isn’t penalized by Google anymore.
The following are a couple of tips:
Review your linking domain diversity
Having too many links from just a few domains is a grave mistake when it comes to your off-page optimization, and you will be penalized by Google for it. If your backlinking profile mainly contains site-wide links, then the Penguin update is going to come down hard on you. If you don’t have control of those links, contact the website owners and see if you can get these removed. That will help with your Penguin recovery process.
Review your website’s authority distribution
When examining backlinks that are linking to your site, look at website authority distribution very carefully. A natural backlink profile overall will have most of its linking coming from pages with low authority. If your links all have high authority, then this will need to be diluted through obtaining lots of low authority links for your profile to appear more natural.
Use the information here to help you with your Penguin recovery process. If you need help recovering your website after the latest Penguin update, talk to our SEO Phoenix experts at Coronation Internet Marketing Ltd.