When searching for bed bug elimination services, research has shown that a majority of people do so through the use of search engines.
The vast amount of people using search engines to find bed bug removal companies means that you must learn to optimize your website to bring potential clients to your company.
A well-optimized website will also help turn your existing web traffic into paying customers.
In this post, I will be teaching you four essential tips for bringing customers to your business webpage.
- Relevant Local Keywords
- Location and Contact Management
- Structuring Your Website
- Improving User Experience
Relevant Local Keywords
A fundamental first step to optimizing your website is discovering keywords clients are most likely to use when searching for your business.
For example, if you are running a bed bug business operating in Phoenix, some search phrases people use might be:
- bed bug phoenix
- bed bug extermination phoenix
- bed bug company phoenix
To capitalize off of user searches, you have to include these keywords throughout your website.
It is best to initially focus on drawing in local internet traffic before trying to snag customers located in more competitive areas.
Location and Contact Management
First, make sure that your business contact information is correct. Incorrect phone numbers and email are an awful way of killing business.
Next, add your company to Google Maps. Add contact information, hours and company name to your location on the map.
Make sure all your clients have your NAP (Name, address, phone number).
By making sure, your clients have your NAP will make finding and contacting you a more straightforward process for potential customers.
Ask your current customers for reviews of your service. According to Moz.com, 9.8% of the weight of a company’s Google listing is consistent reviews of their location.
Structuring Your Website
Your website should be structured for maximum readability and should focus on giving readers the information they are looking for as quickly as possible.
What works best for your readers will also work best for search engines.
Well placed keywords and essential information will optimize your website for both search engines and readers.
Essential parts of a well-optimized website:
- About Us – This page should tell your company story and inspire trust in your customers.
- Contact Page – This is where your customers will find your address, email, and phone number. Make sure everything here is up to date and accurate.
- Sitemap – This page primarily serves as a hub for your website. Your visitors should be able to find or access all of your content from this page.
- URL – Each permalink should serve as a short description of the page it is linked to.
Improving User Experience
A great user experience is essential for giving readers what they want. User experience also affects website structure and search engine optimization.
Poor user experience can lead to an increase in bounce rates (people leaving your site after viewing one page) and a decrease in conversion rates (turning visitors into paying customers).
Essentially, poor user experience can ruin a business.
Here are three things you can do to improve user experience:
- Navigation – Navigating your website should be easy for first-time visitors. All your essential business information should be within easy visitor reach. Grouping related pages will declutter your site page and improve user experience.
- Breadcrumbs – A breadcrumb is a series of links that tell a visitor where they are on your web page. It helps with navigating through your website and ensures that visitors won’t get frustrated or lost.
- Search Box – If your website is extensive with many pages or products, you should add a search box. Make it clearly visible so visitors can see it, as they will assume you just don’t have one if they cannot quickly find it. Don’t add a search box if you only have a handful of pages.
Optimizing your webpage will not only increase the number of people who visit, but will also increase conversion rates and lower bounce rates.
Keeping visitors interested in your website is essential for turning them into paying customers.
Begin implementing these tips and strategies into your company website to start increasing your profits.