Many pundits will have you believe that SEO (search engine optimization) is dead. The main reason a lot of them figure it’s dead is becuase the strategies used as recent as a year ago are not working any more. 2013 saw Google make massive changes in their algorithm to target, what they call, “web spam”. You can’t do things like build a massive amount of automated links to your site (you can still do this for your pages on Facebook, and Twitter or videos on YouTube, but that’s a whole other blog post), repeat your keywords in your site content over and over again and build links to your site emphasizing your keyword as your anchor text. A lot of websites got slapped around by Google because of the fact that they were using these tactics.
The fact of the matter is that businesses are investing in search engine optimization more and more in 2014. We’ve been helping a large number of new clients looking for SEO help in the last six months. Forbes magazine just posted a new article giving reasons why companies should look into search engine optimization for marketing.
Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:
- It still works
- It is not going to stop working any time soon
- It is cost-effective
- Search engines grabbing more market share
- Rise of mobile bandwidth and local search optimization
- Not having a healthy content profile is damaging
- Your competitors are doing it
Point number seven is the most important to us. If you look at virtually any search term that has commercial intent (eg. “phoenix personal injury lawyer”, “phoenix dentist”, “phoenix plumber”) the companies on the first page of search results are doing SEO. If your not on the first page of search results, your competitors are stealing your business.
SEO is not dead, it’s just different and it will always keep changing.