Search engine optimization (SEO) has grown in importance for online businesses over the past couple of years. Anyone who wishes to remain competitive must outrank their competitors in Google and other search engines. Outranking your competitors means you must optimize your content and understand how doing so influences your ranking.

There are a few simple tips and trick that will help your website’s SEO. With these strategies, you’ll maximize your effectiveness and your reach.

Use an SEO Friendly Platform for Building Your Mortgage Broker Website

Anyone who doesn’t already have a website for their mortgage broker business needs to build one right away. Your website is essential when telling borrowers about your business, giving them essential news and updates, and sharing your rates with them. You need to build a site before you worry about SEO.

Fortunately, there are a lot of website platforms available for you to choose from today. WordPress is one of them that’s easy to learn and yet it also offers you a lot of great options too. Of course, it does take some time to set up a site. You’ll even need some technical know-how which is essential because you want to look professional since this serves as a positive reflection upon your company.

Whether you feel as this is outside of your wheelhouse of expertise or you don’t think you have the time to create the type of site you want, you may want to consider hiring a web designer. If you do so, make sure they’re experienced with WordPress as it’s the best website content management system available today.

Don’t forget you’ll also need to purchase hosting for storing your website’s folders. Siteground and GreenGeeks both offer great options. Both of these services provide inexpensive options that start at just $4 per month.

Carefully Select Your Words

Once you have built a mortgage broker website (see Community Lending Centre’s site as an example), it’s time to flex your SEO muscles which is when you’ll start putting your site to excellent use. It’s time to generate web and blog content that’s full of valuable information for your customers. You’ll also use this content to rank highly in the search engines. By doing so, you’ll increase your company’s exposure.

The key to all of this lies in choosing the right keywords. When you use keywords that are relevant to your content and that also represent what your clients are searching for it will make its way to the top of the search rankings.

Before you can decide what keywords to focus on you must do some research. Keyword research is when you learn what your target audience is looking for. Remember, while broad keywords offer you more exposure they won’t necessarily bring you traffic that converts making it essential you choose keywords that relate to your business.

Once you have your keywords, you’ll want to include them in several places such as in your:

  • HTML title tag
  • Meta description — this is the short description that appears under a search result in the search engines
  • Page’s content — don’t overdo it because Google considers this spam
  • File name
  • Alt tag
  • Each photo on the page

Be a Good Resource for Clients

When you appear as someone who’s knowledgeable and trustworthy about mortgage news, information, and guidance, clients will want to come to your site. With this in mind, make sure you’re giving them information about things they need to know in a way that’s easy for them to understand. At the same time, you’ll want to relate to your audience as this will also set you aside from your competition, in a good way.

As a reliable source of information, other mortgage brokers and realtors will also take notice. Some will use your information in their posts. When they do so, they’ll link back to your website, creating another door for traffic to enter your site, bringing you more potential clients. Make this one of your goals. Getting links from authoritative, trusted sites such as Facebook and Twitter is essential. It requires that your site provides useful information that’s up-to-date.

The media is another excellent friend you should have on your site. These sites typically have a lot of authority in Google’s eyes because they’re seen as trusted and authoritative. The next time you’re quoted in a newspaper article make sure the reporter links to your website. In doing so, your site gets a boost.

Install Webmaster Tools Including Google Analytics

Unless you’re a webmaster, you probably don’t realize that Google has a free service that will analyze the traffic that comes to your website. Known as Google Analytics, you can use this tool to see where your website’s visitors are coming from, whether they used a mobile device or a desktop computer, and how many new and repeat visitors your site gets. This information is beneficial when you’re trying to determine what does and doesn’t appeal to your site’s visitors. Knowing this will then help you understand whether your SEO and content efforts are working. For this reason, you’ll want to learn how to install Google Analytics on your website if it’s not already there.

Another one of Google’s great tools is its Webmaster Tools. This free service will evaluate your website to see if any structural issues are keeping Google from properly indexing your website’s content in its search engine database. With this service, you’ll also see what keywords visitors most often use when finding your website. Knowing these keywords is helpful information when you’re working on improving your website’s SEO. If you aren’t already using this with your site, make sure you set up a free account and start using it right away.

Keep Going

You can’t merely think about SEO when you’re building your website and then forget about it. Instead, it’s crucial that as the mortgage industry changes and evolves your SEO efforts do the same. This is why you must set aside some time each week to create new, SEO optimized content for your website. Continued efforts in promoting and evaluating your content to see what’s working are also essential and will save you time since you’ll focus only on what’s valuable and relevant.

Following these simple tips and tricks will keep traffic flowing through your website. Ultimately, this also captures more clients for you. This is excellent news considering this is what you’re striving for. With SEO for your mortgage broker website you’re making an important step towards this goal.

If your mortgage broker site needs some “SEO love” our Tucson SEO experts can help you.