BrightLocal just completed a survey to find out how much of a trust factor are images on a website for a local business. We’ve long been a proponent of having real images of business owners, staff and their place of business (if relevant) on their website. It’s little surprise to us that this survey shows that these images do help prospective clients place more trust in the business.
It’s not revolutionary to suggest that more consumer trust can be generated from displaying images on a local business website. However, the results do really emphasize the importance.
Displaying either a generic, or staff photo on your site will inspire more trust from 79% of consumers.
If your small business is one which operates a more face-to-face type service, then displaying business owner / staff photos is going to be more important. Additionally, if you expect your customers to invite you or your staff into their home then this takes on more prominence. Display friendly looking people on your website to show that consumers can place their trust in you – not just as a business, but on a personal level also.
As an internet marketing company, our job is to bring visitors to your website via search. The next important thing is to optimize your site so that visitors trust you, want to contact you and you make it easier for people to contact you. If you have a website that doesn’t look good and you don’t invoke trust, you will lose visitors who could have been a lead or potential client.
Put your images on the website and make it easy for clients to contact you.