How to Improve Customer Service through Social Media

Social Media has made it very easy to increase your business sales and to reach out to your target audience. Social media has decreased the need for paid marketing techniques by removing the gap between customers and businesses. Now, companies can reach out to their customers and customers can communicate their concerns to relevant businesses without any barriers. The direct communication of businesses and customers has made it very easy for companies to attract more customers and keep the current ones by improving their customer services. Social media has given an excellent chance of increased word of mouth marketing and [...]

Effective Social Media Management Tips For Small Business

Running a business is a tough job, and it doesn’t matter if it's on a large or small scale, it's business, and you’ve got to put all your efforts in it. The reason why a successful business demands more effort and struggle is that there is a lot of competition in the market now. There will be hundreds of more people selling the same services/products as you are and if you genuinely want to stand out among all the other people then you’ve got to use unique and cunning tactics in your business. Now, we all know the fact that [...]

Tips for Telling Your Brand Story on Social Media

  Leveraging the power of social media is a great way to build a brand because it serves as a direct line to your target audience and communicates with them in real-time. When done correctly, brand storytelling allows marketers to build a brand personality and associate emotion with a brand to create a personal connection with consumers. To tell the story behind a brand, marketers are interested in leveraging the convergence of programmatic advertising and content creation, all due to the prevalence of social media today. We present you with ways to create your social brand narrative and build an [...]

Which Social Media Strategy is Right for Your Franchise?

Social media is an enormous part of business growth. At the same time, franchise social media is on its own level regarding strategy. It requires balancing franchise-wide cohesion and brand recognition with the flexibility for each franchise to connect with its customer base. According to 2016 studies, most franchises just don’t know how to handle social media strategy. For instance, the majority of franchise social media presence suffered from issues such as poor content maintenance, lack of consistent keywords, lack of customer interaction, and brand inconsistencies across multiple franchise locations. Having a cohesive social media strategy and sticking to it [...]

5 Things You Need to Know about Social Media and SEO

Gone are the days when business was just limited to stores and company walls. Due to the full and quick accessibility to the internet, online marketing has changed the game completely. Over the past few year, several leading brands and companies have invested their time and money on Search Engine Optimization (SEO) and Social Media marketing. Unlike what many people assume, Google doesn’t have one set algorithm to rank sites. Rather, it keeps tweaking its ranking criteria to get the best on the top. A recent study on the online marketing policies of different companies revealed that over 74% of [...]