There are a number of things I read online each month but never really thought of sharing it until now. Instead of just keeping it all to myself I’m going to start a series of blog posts and share what I’m reading with you.

gmail

Is Google Reading Our Gmail to Find URLs?

I’m a little paranoid when it comes to what is in my Gmail emails that I send out in regards to SEO. Our office doesn’t even chat via Google Chat/Hangouts to avoid having Google read what we are saying. Now, we never had any proof that they were but thought it was better to be safe than sorry when it came to protecting our clients and our SEO methods.

Stone Temple Consulting did a test to see if Google is reading Gmail emails to see if they find URLs within them. I was quite surprised to read that they discovered no evidence that Google is crawling URLs within Gmails.

Ultimately, the bottom line is that Googlebot never came to any of the test pages. Not even once. In addition, all of our test participants adhered to the instructions and never visited the pages, so we know that there were no corrupting influences. In any event, any corruption would have shown itself as a Googlebot visit, and since we had none, we can be confident in the results.

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content creation

The Difference Between Curated Content and Duplicated Content

Curated content is something I do often. It’s the process of finding interesting or valuable content elsewhere online, quoting a few paragraphs in a new blog post and write my own take, what it means or an introduction and conclusion about the article I’m curating. It saves a lot of time in regards to trying to create new content on a regular basis. Plus, there are a lot of good articles available online that I may have seen that someone else hasn’t.

Curated content does have some duplicated content, but it’s not completely duplicated. If you are completely copying an article, this can be viewed as spam by search engines like Google.

Guillaume Decugis of Soop.it wrote a great blog post titled “How does Curated Content differ from Duplicate Content.”

So not only is the intent completely different (spamming vs educating) but the implementation is also very different – an implementation which is built in if you use a professional content curation platform like Scoop.it where all the above elements of a good curated post will be built-in: source attribution and link, short snippet (our system for instance limits it to a few words or the first sentence) and the ability to add an insight, one of our signature features that enables you to add context and value to your audience.

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This post is actually a great example of curated content. I’ve just quoted the article Guillaume wrote within this post and added my own insight.

Content Curation and SEO: Facts You Likely Don’t Know

Did you know that curated content combined with original content can rank in search engines? Or that posting curated content can get you more links to your site from other websites? The answers to these two questions along with four other facts about curated content and SEO is outlined in a post over at the Scoop.it blog by Jayson Demers.

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

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We’ve found that by posting regularly to our blog and sharing the links to our blog posts on social media have helped improve our SEO and create more traffic to our websites.