The website for your Phoenix business is finally starting to get some traffic, but you would like to capitalize on your current offerings and products. An SEO service or SEO team is an excellent idea to obtain more traffic and take full advantage of consumer search behavior. However, you do need to ensure that it is the right fit and right time. The following are some tips to help you determine whether to invest in search engine optimization to increase your targeted traffic and sales.
Consumers are conducting individual searches
What potential clients are searching for may be the hardest one to judge. How can you tell if individuals are searching for your business? One good start is to ask a Phoenix SEO company. Most of them should be able to let you know. You can look at the Google AdWords keyword tool. Type your URL in, and based on the keywords that are there already, it should send a list of keywords to you that individuals are searching for that are related to your business. SEMRush can also be used to see which keywords you rank for. If you’re already on pages 2-10 for some different keyword phrases that have high search volume, at that point, it’s an excellent idea to hire an SEO agency to get you to the top.
Your time is limited
SEO is difficult. That is the reason you notice so many articles out there claiming that SEO is dead. So many SEO professionals end up giving up and are unable to optimize their clients’ websites any longer, or what they used to do doesn’t work any longer. Or they are stuck in their old ways, and what once used to work for them doesn’t anymore. If these professionals are having such a hard time, just think how difficult it will be for an individual who is running or managing a website-based or e-commerce business on their own.
Bringing a team in can help you to apply industry insight and improve your understanding that would most likely take you some years to learn by yourself. Also, SEO teams or agencies run numerous campaigns simultaneously. They can bring in a significant amount of industry knowledge. It is great to be able to apply a quick time frame and many years worth of experience to your business operations.
You aren’t sure yet
Some companies have worked with numerous SEO agencies in the past and have the needed resources for bringing it in-house. They want to turn things their way or have programs of their own. If you aren’t sure how to optimize your website or don’t want to take the time to learn how to, then it can be very beneficial to have a team of search professionals working on your behalf. It can make an impact that would take a very long time for your internal team and you to learn. Some agencies offer consulting services for internal company teams. So you also take a hybrid approach instead.
You don’t have enough resources at this time
Numerous SEO articles discuss whether you should hire an SEO agency or full-time workers. Hiring a full-time person can be hard to do since they might not have the same level of experience that an agency has, and you will still have to pay for conferences for training the individual – who might leave within a year, along with webinars, SEO tools and content writers. Having an SEO partner or team can be a great solution for somebody who isn’t ready to have their internal staff do the work or to hire internally.
When working as an SEO agency, in a majority of cases, we end up working with an internal team as well as doing work on our own. If you don’t have sufficient resources for committing fully to SEO, then hiring an SEO agency can be a good option for you. The right company will be able to provide you with the lift that is needed for making a significant impact.
You would like it to be done right
If you’d prefer not to have to experiment or guess at what works, then it can do wonders to have a trusted SEO partnership or SEO team working for you. There are numerous SEO companies out there, and some of them are still using bad link tactics that can end up causing you a lot more harm compared to good. It is invaluable to have the right partner that has the right strategy.
You want to protect your organic search
Several of our search engine optimization clients come to us from dreadful situations. Some have lost much of their organic search traffic and need to have some help in regaining it. Of course as an SEO professional, I’m always thinking that if they had only come to us first, then we could have prevented the loss from occurring in the first place.
We can assist our clients with protecting their organic search traffic as well as ensure that they are doing the correct things for increasing, as well as protecting, their organic search. For numerous e-commerce businesses, organic search is another source of revenue. So, of course, you want to optimize it and ensure that source doesn’t ever go away. So if you happen to have a large organic search source of revenue, then you want to make sure that you have a reputable SEO team in Phoenix to help you protect it.